Oct 16, 2023
Zero Litter in Georges River education campaign a winner.
Art of Multimedia (AOM) is delighted to announce that Georges Riverkeeper's project Zero Litter in Georges River has won the prestigious Keep Australia Beautiful NSW (KAB NSW) 2023 Sustainable Cities Award, in the Litter Prevention / Clean Waterways category.
Sponsored by the NSW Environment Protection Authority (EPA), this award recognises Georges Riverkeeper's commitment to preserving the health of the Georges River and is a testament to its catchment-wide approach.
Part of a multifaceted initiative involving six local councils, six primary schools, and their communities, Art of Multimedia worked with Georges Riverkeeper to develop and produce this environmental education campaign to reduce litter entering the Georges River through stormwater.
AOM produced a series of educational and promotional videos, designed and developed the campaign brand, campaign microsite, print collateral and Augmented Reality web based experience. These resources were vital in empowering 564 primary school students to become Zero Litter in Georges River ambassadors and educate their communities about litter prevention through curriculum-aligned lessons, video messages, and anti-litter artworks.
Augmented Reality experiences near artworks enabled people to interact with 'Zero,' a long-neck turtle, one of the native animals threatened by river pollution – and was a portal to online information and educational videos developed by Georges Riverkeeper.