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Deep Dive into Momentum


Executing on a long-term strategy, which started with the design of the brand and followed on from the pitch collateral, Art of Multimedia recently launched a new website, along with social and email components for Momentum.

  • In this project
  • Brand identity

  • Video + Animation

  • Drupal CMS

Momentum social web

Developed in alignment with the Concept and replacing the minimalistic stage 1 website, stage 2 Drupal CMS powered website is a visually immersive dive into the film’s essential information starting with

Independent filmmaking is always challenging, as we compete for scarce attention from audiences at the receiving end of multi-million dollar Hollywood marketing campaigns. Through Momentum I invite audiences to explore the boundaries of human potential, hoping it will touch their hearts and change the way they view freediving and themselves. Art of Multimedia's team knows how to bring Momentum's essence to audiences across multiple platforms, even on my budget.

Artur Kade
Producer and Director, Participate

The site is optimised for mobile and designed to capture subscribers directly into Third Eye to build and nurture an ongoing relationship through news and regular teaser content releases, achieving a steady subscriber growth and open rates ranging from 55-65% from audiences spread across Europe, Asia, the Americas and Australia. Analytics show audience engagement has increased by 300% over the previous month, with 7 pages viewed per session and visitors staying an average of 6 minutes.

Although freediving and documentaries are both niche areas, social media is actively contributing to raising awareness globally with a branded Facebook, Instagram and YouTube channels and partnerships with the European Diving Show (EUDI) where Momentum trailers were the highest rating content.

With 62,769 trailer views and counting and 8% Instagram likes per post (above the 2-5% average), but without any advertising funds, this modest independent film campaign is on its way to achieve its objectives.

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Let’s design with meaning together.