Tna cirque hero

Engaging clients, staff & suppliers can be a circus


Art of Multimedia planned and delivered a circus-themed event, including imaginative multimedia, staging, lighting, and sound for TNA Australia held at the Australian Technology Park.

  • In this project
  • Video + Animation

Most of us dream of running away to the circus – and for a few hours, Art of Multimedia (AOM) made this dream come true!

To celebrate the milestone 30th anniversary of Sydney food packaging company tna Australia Pty Ltd, staff brainstormed ideas and decided a huge party was a must.

Events aren’t unknown at tna, or at AOM; its part of the tna culture to hold lots of activities to reward and encourage customer loyalty and engagement, and AOM has a range of multimedia services to help clients run successful corporate events.

"We want fun and dynamic ways to celebrate such a milestone anniversary with our staff, customers and suppliers," says Shayne De la Force, Group Marketing Manager, tna Australia Pty Ltd.

“Staff approached the event as an opportunity to give back to the people and companies we work with and for. We’ve had a circus concept on our event ‘white board’ for a while, but we’ve never had an occasion big enough for it.”

Not until February 2012 when, to celebrate tna’s growth from a kitchen table in Sydney to 24 global locations with hundreds of staff, the circus came to town! Drums rolled, feathers were unfurled, red noses shone, fortunes read, corn – and many corks! - were popped.

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The whole event was fantastic. The venue really helped us bring the concept together as it’s so versatile. And AOM staff have the vision, creativity and artistry to make the space look good, and help us communicate, and celebrate, with our guests.The evening was a huge success; it was all about having fun together and doing much more than having a celebratory dinner

Shayne de La Force
Group Marketing Manager, TNA

AOM provided services on many levels with AOM Director Beata Kade recommending the Australian Technology Park (ATP) at Eveleigh as a venue where we have successfully staged previous client events.

The circus theme was fully embraced by AOM which produced a special video for the evening to deliver corporate messages in a kaleidoscope of colour and fun, and extended it throughout imaginative staging, lighting and sound.

Staff and clients from interstate and the Asia Pacific were flown in to join the cirque du Sydney, which will now roll on to other locations where tna operates including Dubai, London and Chicago.

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