Who doesn’t have a favourite Campbell Arnott’s product? From childhood memories of Tiny Teddies to more grown up fare (chili Tim Tams anyone or creating culinary delights using Campbell Real Stock?) Campbell Arnott’s has been at the forefront of the nation’s taste buds and comfort zones.
Campbell Arnott's Human Resources team wanted a video to support their employer brand and social media strategy to attract new staff. They wanted a resource which communicates the culture of Arnott's and highlights the broad career path it offers, both on the iconic products associated with the name, and with the potential to create future ones…
“At Campbell Arnott’s our products have individual ‘personalities ‘, and we acknowledge that our people do too! People are key to our success and we cultivate and embrace a diverse employee population. We recognise that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture,” says Kellie Tomney, Senior Manager Talent Acquisition, Campbell Arnott’s HR.
Campbell Arnott’s wants to attract people who will enjoy a fast-paced team-environment, like to be challenged and will value the opportunity to make a difference.
The challenge for AOM was to capture on camera the dynamic - and fun - culture at Campbell Arnott’s. Footage was shot on-site, behind the scenes, at the company’s Sydney production and corporate facilities, and feature their staff engaging with each other – at different work activities, at lunch with Campbell Soup and a Vita-Weat Lunch slice, at staff Awards and even in a Tim Tam Slam!
The viewer sees how employees can be involved with the entire product process – from initial concept through development to delivery. Also highlighted are the benefits of working for a global organisation with a structured approach to developing their talent.
“We have a very open and collaborative approach, and huge potential to develop an exciting and rewarding career. Ideas for innovation and improvement are encouraged - any one of our staff could be the one to come up with the next great Australian brand!” say Kellie.