In business, video done well is engaging, provides a great Return-On-Investment and access to locations, people, experiences and processes otherwise unreachable to audiences. Sydney Water wanted to introduce the organisation’s operations and assets to internal and external stakeholders. In an ideal world this would all be covered via numerous site visits and roadshows, but unfortunately the time commitment and logistics required meant this would be excessively time intensive and expensive to deliver – so a series of introductory videos is being rolled out as part of a broader education program.
The brief from the outset was clear: to use existing visual assets wherever possible; to film new footage where needed and to focus on how this new video could be re-purposed to suit other audiences and channels.
By approaching this with a view to providing the greatest Return-On-Investment, without compromising content or quality, Sydney Water now has the first of their introductory video series as well as new professional ‘stock’ footage in their library for re-use on future projects.
The video uses animation, infographics and motion graphics which not only help to seamlessly bring disparate pieces of content together, as well as to educate and captivate the viewer – this is also an effective, cost efficient measure. For example, it would be very involved and in some cases impossible to film some aspects of the water filtration process, but by adapting an animation designed for a previous project, we were able to save time, budget and improve the clarity of the process for the viewer. It also means that any future changes can be updated fairly easily.
Art of Multimedia is helping us meet the challenge of bringing to life our core operations for a non-technical audience, through video and animation. Our first production on Water Filtration met all its key objectives and has been very well-received by stakeholders," says Keiran Smith, Senior Public Affairs Advisor, Sydney Water.