Large complex operations seeking to improve the quality and consistency of their service need to ensure that all participating stakeholders have an understanding of the entire process.

Video allows that introduction to be made more effectively than other mediums, as it introduces the system and the people, helping to facilitate partnerships within large organisations where interdependent teams often don't get a chance to interact.

The SOC video does that in a way that is engaging and easy to understand the reasons for the process and therefore provides motivation for all staff involved to ensure their part is done right, the first time.