A series of videos produced by Art of Multimedia is bringing the NCDW identity and its latest campaign message to life for a young adult audience.
The NCDW Video Series – High Five Messages of Career Development was designed to provide 15- to 24-year-old Australians with tips on how to create a working life they love. And the campaign presenters – journalist and entertainment reporter, Angela Bishop, and muso and former Home and Away actor, Mark Furze – were chosen by NCDW for their broad appeal, flair for engaging delivery and commitment to the career development messages.
The AOM team filmed Angela and Mark against a green screen, then created an urban motion-graphics environment around them that buzzes with energy.
AOM built on their work for earlier NCDW assignments, which targeted career event organisers, this time injecting the brand with youth appeal. The result is a suite of six lively presentations – each between one and three minutes long – which are entertaining, while remaining educational too.
The campaign was launched at an event in March 2010, and the video series is now distributed as part of an event kit that is sent to organisers of registered NCDW events at schools, TAFE, colleges, universities, community organisations, industry, vocational educational course providers, government departments and human resource departments.
NCDW is an initiative of the Career Industry Council of Australia (CICA), supported by the Federal Government Department of Education, Employment and Workplace Relations (DEEWR). For more about NCDW go to www.ncdw.com.au