Developed in alignment with the Concept and replacing the minimalistic stage 1 website, stage 2 Drupal CMS powered website is a visually immersive dive into the film’s essential information starting with
- full screen background video on home page and featuring the
- news and
- all importantly selling tickets to the global Premiere to be held in Rome 7 June 2016.
The site is optimised for mobile and designed to capture subscribers directly into Third Eye to build and nurture an ongoing relationship through news and regular teaser content releases, achieving a steady subscriber growth and open rates ranging from 55-65% from audiences spread across Europe, Asia, the Americas and Australia. Analytics show audience engagement has increased by 300% over the previous month, with 7 pages viewed per session and visitors staying an average of 6 minutes.
Although freediving and documentaries are both niche areas, social media is actively contributing to raising awareness globally with a branded Facebook, Instagram and YouTube channels and partnerships with the European Diving Show (EUDI) where Momentum trailers were the highest rating content.
With 62,769 trailer views and counting and 8% Instagram likes per post (above the 2-5% average), but without any advertising funds, this modest independent film campaign is on its way to achieve its objectives.