Sponsoring the Property Council of Australia’s annual congress represented a significant part of the ISS national marketing spend. Getting across key messages about their range of services and company credentials was essential to the success of this event for ISS. Art of Multimedia worked with their global marketing resources to create an integrated conference campaign.
Well known in Australia for providing cleaning and security services, it was important for ISS to spread awareness of their full range of services and their integrated services offering. This message, together with their combination of global experience and local expertise was included in an advance advertisement in Property Oz magazine, in the event program, on banners, conference brochures and the exhibition booth displayed at the conference.
”AOM really pulled all of this together. Everywhere you looked, there was ISS! It was a huge branding success” says Julie Watson, National Project Coordinator for ISS Australia. “Many senior conference delegates commented that they now know we do many more services than just cleaning, which was our ultimate goal.”
The Global Marketing Director for ISS joined the Australian team at the Conference, commenting that this was a very positive ISS brand experience and the management team did an excellent job of raising the profile of ISS in the property community.
One of the most powerful communication pieces created for the conference was a video presentation, using existing photography brought to life with motion graphics. Selected statistical facts and keywords were added to the video to ￼highlight the scale, diversity and calibre of ISS Australia’s clients and operations. ISS staff have been so impressed with the new marketing materials that they are in high demand with everyone from sales to human resources. The investment ISS has made in this campaign will continue to pay off as they use the materials across a range of target markets.
"AOM's input was extremely valuable as it put the professional 'edge' to the entire event, giving us a theme which worked throughout and has now become part of many post promotional campaigns” says Julie.