How do you tell a complex story in under three minutes?
With a personality-packed video showing your diverse stakeholders, activities and events!
Mamre House, a heritage property in western Sydney established as a social enterprise by the Parramatta Sisters of Mercy, develops and delivers programs which create opportunities for disadvantaged groups and individuals. They include refugees, people with disabilities, youth at risk and those returning to the workforce.
It was required to make a short video as part of a funding submission to the Westpac Foundation.
“This was the impetus for us to describe what we do, how we do it, who we work with, and for, and delivery of services which help to develop social capital and enhance community engagement,” says CEO Rosemary Bishop.
Produced by Art of Multimedia, the promotional video helps Mamre House to show how people engage with these programs and with each other, creating and supporting community networks. There are two versions: the shorter for the submission to the Foundation and an extended version which includes footage from Mamre Magic, one of the many community events that take place on site.
“I wanted the communication to be aspirational – giving an insight into the potential and strategic direction at Mamre, where we are going , and what we need to do to get there,” says Rosemary.
Mamre Magic illustrates this by showing the connection Mamre has with the local disability sector. A range of disability service and advocacy organisations, their clients and supporters of all ages and abilities, were filmed enjoying a day of fun at Mamre .
The video also describes some of the training and employment opportunities Mamre has developed, including its horticulture courses (with Certificate III qualification) and programs involving local refugee communities. They grow produce for the Mamre restaurant, and are now expanding into selling items such as pickles and jams, ideal for sustainable gift hampers sold through Mamre Global Gifts.
Adult refugees are assisted with English classes and parenting workshops; their children attend art sessions and their work is also being produced for sale as art cards in the Mamre shop. Producing items for sale is developing entrepreneurship and creating a real role for them.
“For external audiences, viewers can see what happens at Mamre House. People with the capacity to support us, including as volunteers or mentors, can relate to specific activities, events or programs and discover ways to engage with us, and contribute to the community.
“We also use the videos internally to kick-start strategic planning sessions attended by stakeholders such as University of Western Sydney and other educational institutions, local councils, and State government departments. It gives us an extra resource to see what’s successful, generate ideas and plan more and new activities!” says Rosemary.
The Mamre videos are available on its website and promoted via its social media channels, including You Tube for online viewing. And driving traffic to the website.
For a Christmas Gift that supports social enterprise development visit mamre.com.au/shop