HMI Technologies is a company at the forefront of the transport technology revolution, providing Intelligent Transport Systems to solve road and traffic challenges.
Starting their first Automated Vehicle trial in Sydney, in addition to trials underway in Melbourne and Christchurch, HMI asked Art of Multimedia to capture the launch event, announced by Ministers Constance and Pavey, along with executives from Transport for NSW, Smart Innovation Centre, Roads & Maritime Services, Telstra, NRMA and of course HMI Technologies, each representing an key partner in trialing and eventually bringing the benefits of driverless vehicles to the public.
AOM photographed and filmed the launch, in addition to ample vehicle footage taken prior to the event and produced a promotional video of the launch event, which summarised the stakeholder’s perspectives and demonstrated the technology in action at The Armoury Wharf.
This video along with additional footage acquired forms the base of video assets now available to HMI Technology to re-use in the future for specific marketing campaigns as well as overall awareness of their innovative transport solutions. Considering video continues to lead the way in engaging audiences online and offline, HMI are well placed to leverage its power to bring their innovative product as well partner perspectives to life, whenever required.
Andrew Mehaffey, Director – NSW, HMI Technologies said “We wanted a short video to capture the launch of the first Automated Vehicle trial in NSW, to put on our website and to use for future promotional activities. I had worked successfully with AOM in my previous role, so I once again sought their assistance for this task.
AOM were able to supply cameramen at short notice to capture key events, and were very responsive to modification requests in refining the final video to meet exactly what we wanted. Everyone in HMI is very happy with the video that AOM produced. It is now on our website, and it has already been used for several promotional activities. We are looking forward to working again with AOM in the near future to capture key achievements as our trial progresses."