We allow you to personalise the subject line and content for each campaign you send. By adding any of the following tags to your subject or campaign content, we will dynamically change these values for every recipient when sending the campaign.

First Name - [firstname,fallback=customer]
Last Name - [lastname,fallback=customer]
Full Name - [fullname,fallback=customer]
Email Address - [email]

When personalising a recipient's name, you can provide a fallback value which is displayed if that field is empty for that recipient. If you would like nothing displayed when a recipient's name field is empty, simply leave the fallback value blank (e.g. [firstname,fallback=]). Personalisation with your custom fields.

As well as personalising your campaigns with variations of name and email address, you can also add any custom fields you might have set up for a subscriber list.

When adding a custom field, you can specify a personalisation tag for that field. Whenever you add these tags to a campaign and send it to that list, those fields will be populated with each subscriber's information.