Designing for effective inbox action
It takes a great-looking email to get noticed these days. An online invitation created by Art of Multimedia for National Instruments has done just that.
NI provides specialist software to engineers and scientists, and training is an important part of its business. More about the company’s offering is available at www.ni.com. When NI needed to promote its latest training program in Australia, New Zealand and South Africa, it asked AOM to design an email inviting subscribers to book into the courses.
AOM has been helping NI with its direct marketing since 2007, in particular its email campaigns, which offer an exceptionally cost-effective means of communicating with contacts. This invitation is the first campaign of the year for 2009.
“I’m quite fussy about design, and they really listen and respect our corporate branding,” says Mark Phillips, NI’s marketing manager for Oceania, about the AOM team. “They understand what we need. The invitations have generated a very good response.”
AOM likes to work in creative partnership with clients and believes this is the key to producing effective solutions.
It’s early days, Mark explains, but all advertised courses have gone ahead so far. “Given the economic climate that’s a great result.”
