With 30 years experience in sales and marketing, communications and IT, Beata specialises in strategic, content and conceptual development, planning and implementation of external and internal communications. Beata has developed heritage interpretation, marketing, training and eLearning, change management, staff and community engagement solutions for diverse government, NGO and private sector clients. Solutions developed include:
- interactive induction, training, HR, change management & eLearning programs including websites, CDs and videos engaging more than 250,000 people at organisations including the Department of Ageing, Disability & Home Care, RailCorp, Sydney Water, Roads & Maritime Services, Woolworths, Dairy Farmers, OneSteel, Sydney Water, Transfield Services, ISS Global, Campbell Arnotts & Accor Group
- marketing, branding, fundraising and sales solutions comprising videos, email marketing, events, print and digital tools to promote services, products, precincts, causes and organisations, helping to secure millions of revenue to clients as varied as Cotswold Furniture, The Good Reading Guide, The Rocks and Darling Harbour precincts, Tyco Water, Allwater Alliance, ISS Facility Management, McWilliams Wines, National Career Development Week, Participate Film Academy and Redfern Legal
- community education, cultural and heritage interpretation projects including websites, multimedia installations and exhibitions, interactive kiosks, games, 2D and 3D content, films/videos and mobile apps that entertain, educate, enhance communication and influence audiences ranging from school children, tourists, professionals and local communities through Climate Change exhibits for Australian Museum and CSIRO, The Rocks Discovery Museum, Sydney Opera House, Sydney Water St Mary’s Recycling Education Centre, Albury CBD Historic Buildings Tour App, DigiMacq, The Concourse Sustainability Interactive, Pic-See tablet App and the Aboriginal cultural education online resource Finding Bennelong
- corporate affairs and stakeholder communication solutions assisting in transforming organisations through the adoption of new methodology, research and cultural shifts through projects such as Customer & Market Insight and Brand Essentials for OneSteel, video, print and email shareholder updates for Accor’s acquisition of Mirvac and Transfield Services expansion, Sydney Water mobile app design, Urban Growth or Future Roadmap and ISS Heroes environmental designs.