Sophisticated Brand Marketing for an innovative new film school

Integrated Marketing Communications

Participate Film Academy
Case Study
Attract students to its unique film course, build a strong reputation and alumni community
A rich media website, newsletter and other marketing collateral that engage its audience

Art of Multimedia first became involved with Participate at the initial start up phase, where a brand new Identity was needed for this paradigm shifting film school.  The School needed a quality image to attract a niche audience.

Over its 5 years of operation, AOM continually provides a fully integrated solution which covers:

Website presence – a constantly evolving site, with fresh marketing content regularly created by AOM, whilst other content is updated internally via a Content Management System. The content includes course information, student profiles and Alumni achievements. The site also features a full e-commerce system, allowing students to pay fees and purchase resources, as well as allowing audiences to buy tickets to film premieres. The website not only promotes Participate to new students, but also delivers educational content, promotes films in production to audiences and potential distributors, as well as building affiliates globally.

AOM also provides hosting for the website’s rich video content, which includes film trailers, student interviews and a Cinema Ad.

Other services include Print Collateral, such as brochures, posters, banners, flyers and all kinds of graphic design and print management. Cinema Commercials, Event Management, Photography, as well as Strategic Consultancy. 

As with other selected non-for-profit clients, AOM supplements  Participate’s modest budget with a sponsorship to deliver a quality outcome for a client creating great value for our society.

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